|
||||||
|
||||||
|
Get Better Search Engine Rankings with RSSRSS is the latest craze in online publishing. But what exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks. It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers. However, not much attention has been given to the advantages RSS provides for search engine optimization. Why Search Engines Love RSS Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines. For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets. Search engines like Google seem to prefer tightly-themed pages. But where does RSS figure in all this? RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche. By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own. ItÂ's like having your own content writer - writing theme-based articles for you - for free! How can RSS improve my Search Engine Rankings? There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders. 1. RSS Feeds Provide Instant Themed Content There are several publishers of RSS feeds that are specific to a particular theme. Since the feed is highly targeted, it could contain several keywords that you want to rank highly for. Adding these keywords to your pages helps Google tag your site as one with relevant content. 2. RSS Feeds Provide Fresh, Updated Content RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped. These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day. 3. RSS Feeds Result in More Frequent Spidering One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily. What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors. How does this benefit you as a marketer? Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same. Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in. But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher. This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs. Imagine what an entire month's advantage could do to your affiliate sales! Why Javascript Feeds Are Not Effective Some sites offer javascript code that generates content sourced from RSS feeds for your site. These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page. What you need is code that parses the RSS feed and renders the feed as html content that's part of your page. This is achieved using server side scripting languages like PHP or ASP. A good free ASP script is available from Kattanweb http://www.kattanweb.com/webdev/projects/index.asp?ID=7 An equally good PHP script is CARP http://www.geckotribe.com/rss/carp/ So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings. About the author: Satyajeet Hattangadi is the CEO of Novasoft Inc, a software solutions provider, that specializes in affordable customized software solutions. http://www.novasoft-inc.com Get the Free Email Course "RSS Riches" and learn how to use RSS to get high search engine rankings and monetize your website at http://www.trafficturbocharger.com Circulated by Article Emporium SEO - Natural Linking Strategies Search Engine Optimization (SEO) can be the difference between a small, barely profitable or visible website and a traffic magnet website. There are a lot of ways, both good and bad, to influence the search engines. Some search engines react to certain strategies better than others... Watch Out For Fake Ebay Escrow Scammers Thankfully, online auction scams don't happen very often. But when they do, it causes distress, anger and serious concern amongst the eBay community. But before we all panic, let's just remind ourselves that the vast majority of eBay users are polite, honest and reliable ... The Search Engine Optimization Secret That Everybody Ignores Search engine optimization is a very critical task in the success of any website. In recent times search engines seem to have complicated this task further by their frequent changes in rules. This has caused lots of anxiety as some of these changes have seen some sites lose virtual... Get Better Search Engine Rankings with RSS RSS is the latest craze in online publishing. But what exactly is RSS? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows pub... There Should Be More to your SEO Consultant Than Rankings There Should Be More to your SEO Consultant Than Rankings By David Leonhardt, SEO Consultant Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a sin... Blogs and RSS Boost Your Online Business, Rankings, Traffic and Sales. Blogs for Advertising? Yes! Blogs and RSS boost your online business, rankings, traffic and sales. We all sometimes ignore the trends in advertising on the internet until the masses are allready doing it. That is why I felt compelled to right this article and hopefully ... Find Powerful Keyword Phrases in Five Easy Steps! You may not realize it, but in the next few minutes you are going to learn one of the three most important steps to a successful pay-per-click campaign. That is, how do we find powerful keyword phrases in five easy steps? And the best of all, these steps are absolutely free! ... Synergy Synergy What's Synergy? Here are some common definitions 1) Combined Action 2) A mutually advantageous conjunction of distinct elements 3) Something that cooperates with something else to produce an enhanced effect. Why am I... Increasing Link Popularity Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales. ... Have you been looking for the latest and accurate advice concerning laboratory equipment . Have you been looking for the latest and accurate advice concerning laboratory equipment . When you're trying to find top-quality information relating to laboratory equipment , it'll be complex separating value packed information from ill-equiped laboratory equipment submissio... Tag, You're It ! (Or, How To Write Slogans) 3) Write down everything you can think of that relates to your business. You may even start with a narrative description in paragraph form. 4) Now, make a list of the top 25 or 30 things that are important and worth mentioning. Whittle that list down to 8 o... 7 Powerful Ways to Get One-Way Inbound Links Copyright© Trent Brownrigg www.work-at-home-jobs-iowa.com I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted). <... How to Use Articles to Increase Web Site Traffic! How to Use Articles to Increase Web Site Traffic! - Mark Williams © A simple technique to increase web site traffic is using articles. Just imagine… Hundreds, even thousands, of theme-related sites having one-way links to your site! What would that do for you... How Golf-Specific Strength Exercises Can Enable Women Golfers to Play Exceptional Golf Is your driving distance going down and down? Does your back hurt after a round of golf? Do you feel like you've lost power in your golf swing? Improving your strength specific to golf may be the missing link. Golf is no longer just the leisure game it used to be. It is no... Article writing and making a name for yourself on the net There has been much written and discussed about how you can distinguish yourself and generate traffic to your website through article writing and submission. However I wanted to make some comments and give you an insight into my story and that of several of my web friends who have ...
|
|
|||||
|
||||||