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There Should Be More to your SEO Consultant Than RankingsThere Should Be More to your SEO Consultant Than RankingsBy David Leonhardt, SEO Consultant Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: "Get me a top-ten ranking at Google." Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them. It is time to separate fact from fiction. Yes, your SEO consultant can get you a top-ten placement at Google. But... 1. If the placement is for "dirty brown shoes", it probably won't help your shoe store one bit, even if I get you the first place ranking. Few people are actually searching for that term. 2. Being number ten might not help much either, depending on the term. People searching for "Essential Nectar liquid vitamins", will probably click on the first result they see, or at least on one of the "above-the-fold" results that do not require scrolling. On the other hand, someone searching for "liquid vitamins" might check through two pages of results to familiarize herself with the options available. 3. If your title tag reads like a cheap list of search terms, it will not be enticing. For instance, if it reads: "vitamins, liquid vitamins, multivitamins, multi-vitamins", you might skip over it in favor of the next result that reads "Liquid vitamins from the Liquid Vitamin Supplements Store". 4. If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well. I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine. The term is searched this many times per day, and the engine has this percentage marketshare. Can I expect this many visitors? That's not an SEO challenge; that's a math problem: searches x marketshare = visitors I responded with a few factors that override mathematics in the SEO game, including the site's title tag and description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too. Another factor that makes predicting traffic difficult is the abandonment factor – how many people click on none of the results because they get interrupted or confused, or abandon the search for a new one because they find themselves off-topic or searching too broadly. It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads that the average searcher might never scroll a screen or two to see the organic (natural) results. And, of course, it also depends on the color of the walls in the room the searcher is clicking from, the weather outside and how well they slept last night. But there is little you can do about that. What you can do is to work with your SEO consultant to choose the most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and the search engines. Then make sure he is monitoring not just the rankings for your key search terms, but also the description used by each of the search engines. A good ranking at Google and Yahoo is just one measure of your SEO consultant's success. A more complete evaluation is that he is your partner in building long-term, targeted traffic. About the author: David Leonhardt is an SEO consultant http://www.seo-writer.net/freelance/seo-consultant.html and a website marketing consultant: http://www.seo-writer.net/freelance/marketing-consultant.html Pick up a copy of his SEO e-book: http://www.seo-writer.net/books/seo-book.html Circulated by Article Emporium SEO - Natural Linking Strategies Search Engine Optimization (SEO) can be the difference between a small, barely profitable or visible website and a traffic magnet website. There are a lot of ways, both good and bad, to influence the search engines. Some search engines react to certain strategies better than others... Watch Out For Fake Ebay Escrow Scammers Thankfully, online auction scams don't happen very often. But when they do, it causes distress, anger and serious concern amongst the eBay community. But before we all panic, let's just remind ourselves that the vast majority of eBay users are polite, honest and reliable ... The Search Engine Optimization Secret That Everybody Ignores Search engine optimization is a very critical task in the success of any website. In recent times search engines seem to have complicated this task further by their frequent changes in rules. This has caused lots of anxiety as some of these changes have seen some sites lose virtual... Get Better Search Engine Rankings with RSS RSS is the latest craze in online publishing. But what exactly is RSS? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows pub... There Should Be More to your SEO Consultant Than Rankings There Should Be More to your SEO Consultant Than Rankings By David Leonhardt, SEO Consultant Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a sin... Blogs and RSS Boost Your Online Business, Rankings, Traffic and Sales. Blogs for Advertising? Yes! Blogs and RSS boost your online business, rankings, traffic and sales. We all sometimes ignore the trends in advertising on the internet until the masses are allready doing it. That is why I felt compelled to right this article and hopefully ... Find Powerful Keyword Phrases in Five Easy Steps! You may not realize it, but in the next few minutes you are going to learn one of the three most important steps to a successful pay-per-click campaign. That is, how do we find powerful keyword phrases in five easy steps? And the best of all, these steps are absolutely free! ... Synergy Synergy What's Synergy? Here are some common definitions 1) Combined Action 2) A mutually advantageous conjunction of distinct elements 3) Something that cooperates with something else to produce an enhanced effect. Why am I... Increasing Link Popularity Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales. ... Have you been looking for the latest and accurate advice concerning laboratory equipment . Have you been looking for the latest and accurate advice concerning laboratory equipment . When you're trying to find top-quality information relating to laboratory equipment , it'll be complex separating value packed information from ill-equiped laboratory equipment submissio... Tag, You're It ! (Or, How To Write Slogans) 3) Write down everything you can think of that relates to your business. You may even start with a narrative description in paragraph form. 4) Now, make a list of the top 25 or 30 things that are important and worth mentioning. Whittle that list down to 8 o... 7 Powerful Ways to Get One-Way Inbound Links Copyright© Trent Brownrigg www.work-at-home-jobs-iowa.com I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted). <... How to Use Articles to Increase Web Site Traffic! How to Use Articles to Increase Web Site Traffic! - Mark Williams © A simple technique to increase web site traffic is using articles. Just imagine… Hundreds, even thousands, of theme-related sites having one-way links to your site! What would that do for you... How Golf-Specific Strength Exercises Can Enable Women Golfers to Play Exceptional Golf Is your driving distance going down and down? Does your back hurt after a round of golf? Do you feel like you've lost power in your golf swing? Improving your strength specific to golf may be the missing link. Golf is no longer just the leisure game it used to be. It is no... Article writing and making a name for yourself on the net There has been much written and discussed about how you can distinguish yourself and generate traffic to your website through article writing and submission. However I wanted to make some comments and give you an insight into my story and that of several of my web friends who have ...
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